Just Blaze Talks #PoloGate and How the Polo Bar Reflects the Culture of the Brand

The producer sat down with First We Feast to eat and talk about his favorite brand.

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Complex Original

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Producer and certified Lo-Life Just Blaze sat down with our friends at First We Feast and Senior Editor Russ Bengtson recently at the newly opened Polo Bar in New York City to check out the space, try some things on the menu, and to talk about Blaze's undying love of Polo Ralph Lauren. A veteran in the game, Just Blaze talked about the epic online discount event known as #PoloGate, and about how the culture and "aspirational" aesthetic of the brand can be seen in the details of the exclusive Polo Bar.

"It has that country-club vibe and it ties in, decor-wise, with his retail locations," said Blaze of the restaurant. "This aesthetic works with the more traditional brand...Now that [Ralph Lauren] has branched out into different lines, they’ve become very good at selling you the mood behind each line." He added that "a lot of it is aspirational; it makes people wish that they could afford to live like that. It’s almost like you go to the Polo Store, put on a costume, and go to a restaurant and pretend that you live like that."

Of #PoloGate, which he has spoken about in previous interviews, Blaze said that he bought everything from clothing to housewares and explained that it is a part of the lifestyle and the dream that Ralph Lauren is selling. "I can picture [Ralph] standing outside a window of some storefront—just this kid from the Bronx—fantasizing about it. That’s the thing: He sells you the lifestyle and, once you buy into that, then you buy the accessories and everything that goes along with that, whether you actually live it or aspire to live it." Of the stuff he bought during the sale, Blaze said, "I feel like when you do this look, you need to commit. It’s not an accent thing—this is your look. I also don’t feel like this is the kind of look that you can do as a room in a home; this is the look of your entire house."

When asked if we could see a store like Supreme (which will never fall off) open a space like the Polo Bar in 30 years, Just Blaze said "yeah, but you’ll have to line up for four hours before they open. That would have to be the best food ever for me to stand in line like that."

Click through to First We Feast to read the full interview.

[via First We Feast]

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