Denim & Supply Ralph Lauren has just revealed the latest installment of its ongoing Project Warehouse campaign. And for Spring 2015, the brand has teamed up with some of the newest faces in art and music for an initiative focused on visual storytelling.
While Swedish DJ Avicii starred in the label’s Fall 2014 campaign, this season will feature singer/songwriters Michael and Carissa Alvarado from Us The Duo; author, poet, and photographer Tyler Knott Gregson; as well as poet, activist, and educator Chinaka Hodge.
Beginning this week, each creative will post a short story online about his or her personal connection to the brand and its vintage-inspired aesthetic. Once the stories are live, fans will then be encouraged to share their original pictures on Instagram that visually interpret each story with #ProjectWarehouse. All participants who are 18 and older will be entered for a chance to win $1,000 in Denim & Supply Ralph Lauren gear, as well as a trip for two to NYC for a brand photo shoot.
Check out images from the Spring 2015 campaign below and short promo video above. To learn more about the contest, including terms and conditions, head over to the Project Warehouse website. The contest ends at 11:59 p.m. EST on March 16.
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