PROMO: Watch Jaguar and Cycling Apparel Brand Rapha Be “Inspired by Design”

Watch Jaguar and Cycling Apparel Brand Rapha Be “Inspired by Design.”

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In “Inspired by Design,” a video exclusive presented by Jaguar, we get to witness a beautiful thing: cars and bikes, living together in harmony. Well, we get to see a car company known for its masterful design living in harmony with a world-class cycling apparel maker. Jaguar and Rapha are both companies with British roots, and while one company specializes in vehicles that have four wheels, and the other is built around those with just two, it is clear that a devotion to high design runs deep in both brands. In the video above, we hear from Alex Valdman, the Head of Product Design at Rapha Racing Ltd., who discusses the process behind creating a new interpretation of Rapha’s Musette Bag and Essentials Case, inspired by Jaguar’s timeless style. You also get a look inside Rapha’s NYC store, as well as bumper-to-bumper coverage of the 2015 Jaguar XF — well worth the view.

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