Italian retailer Slam Jam Socialism takes us into a hazy world with little to no color in its Winter 2014 editorial titled βThe Purest White.β
Highlighting the latest collection from Polish brand UEG, the deceptively simple shoot exudes a futuristic, ethereal vibe that compliments the labelβs forward-thinking philosophy quite well. Model Bruno Oenning Novodrorski is seen behind a soft white cloud donning an all-white uniform of Tyvekβa high-performance textile that is comprised of recycled materials. The lightweight, but extremely strong and warm, fabric adheres to UEGβs longstanding emphasis on eco-friendly goods that are as functional as they are unconventional.
Items like a puffer down jacket, fish-tail parka, and perforated button-up are executed in a clean, almost clinical manner, that avoids looking too plain with added symbols and text graphics.
Take a look at The Purest White editorial in the images below. You can pick up the featured UEG items today at Slam Jam Socialismβs online store.
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