Patient Zero

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Fuck, Inventory's steady making and selling shit that I want really badly despite the fact I have something fairly similar hanging in my closet. Inventory is like patient zero when it comes to blogs starting stores and then becoming full-on brands. Talk about building. Like, when Inventory (née H(Y)R Collective) first announced that they had a private label shirting collection, EVERY struggle blogger in the western hemisphere was like, "Ayy, I could do that." And that's why we all think we could open stores and design things. And by "design," I mean pick out patterns and fabrics like one would design something on NikeID. All these years later, Inventory is still at it, having Orslow make the best chambray shirt I've seen in a minute.

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