In collaboration with New York City’s Street Museum of Art (SMoA), artists ELLE, Rubin, and Skewville will create a series of billboards for the "GOOD Cities Project," an initiative by the Ford Motor Company and filmmaker Bristol Baughan in which "thought leaders" create homages to cities around the country.
The New York City billboards will feature photographs of the street artists' work with the words "Love Letter to New York" on each of them. SMoA writes that "there is perhaps no stronger example of how we are all created by and creators of the cities we love than through the relationship between New York City and its history of street art." For them, having the trio of street artists create these love letters was the best way to introduce others to the city.
To read more about the project, which will premiere as an installation in November, check out the video above and head to GOOD Magazine's "GOOD Cities Project" page.