As a part of Fast Company's Pet Week coverage, we get a full-on profile of the uber blog-famous Menswear Dog. What did we learn? First off, you can write a profile about a dog. Second, it's better to have a famous dog than a 9-to-5.
His name is Bodhi—named after Patrick Swayze's (R.I.P.) character in Point Break—and after his owner Yena Kim posted a photo of him dressed in human clothes to Facebook in early 2013, his fame skyrocketed. A few months later, both Kim and her boyfriend quit their jobs as graphic designers to manage the icon that has become Menswear Dog. With nearly 150k Instagram followers and about a quarter of a million on Tumblr, Bodhi has worked on campaigns for Coach, American Apparel, ASOS, Ferragamo, Todd Snyder and The Tie Bar amongst many others, and found himself in GQ, Esquire, Nylon, TIME and Refinery 29. If you're a budding fashion designer in New York, you can even book him to appear at your NYFW after-party.
What does all this dog fame add up to? Approximately $15,000 a month for his owners. FIFTEEN. FUCKING. THOUSAND. DOLLARS. The two go on record to say they haven't earned less than $10 G's in quite some time. And Bodhi isn't some dickheadish model either. No, the process of shooting this canine is hassle-free and takes only a few minutes for each outfit.
If you haven't starting gathering rope for a noose or found the bullets your dad hides in his underwear drawer, now is a pretty good time to start because the likelihood that you will ever earn $180,000 a year is close to nil. I'm pretty sure Kim and Fung found a loophole with this one. It would be so much better to have a dog or pet that is famous and makes a ton of money, as long as he enjoys it, which Bodhi seems to. He does all the work, while all you have to do is schlep him around aka par for the course if you have a pet. By the end of the month you're $15,000 richer. That's just cheating.
[Photos by Joel Arbaje]
