Earlier this week, Staple and ICNY released a collaborative collection of 3M reflective pieces that feature graphics and branding from both of the New-York based brands. Now, in the latest episode of his 1-2-1 video series, Staple founder jeffstaple sits down with Mike Cherman of ICNY to talk about the capsule, how it came about, and why this collaboration is truly “full circle.”
Cherman talks about his days as a college-dropout who was interning at a store a few doors down from Reed Space and desperately wanted a job there. While his extreme job-seeking attempts weren’t successful at the time—actually landing him in jail instead—Cherman and jeffstaple agree that fate worked in mysterious yet magical ways to eventually bring them to finally work together.
Check out the interview above to hear the two share their sides of the incredible story.