Chances are you've heard of Gumball 3000, and your heart probably skips a beat just reading about it. I don't think there's a kid (or big kid) around who doesn't dream of packing themselves into a fast car and heading off for a 3000 mile road trip with a bunch of other cool dudes. Let's face it, it's a pretty universal dream. For those of us who can't drop their boring everyday lives to swan around in a Ferrari—as if we could even afford to rent one—we can own a part of the dream in the form of the Gumball 3000 apparel.
The collections have always played around with the roots of the Gumball 3000 brand, with the red, yellow and green traffic light colours becoming a regular appearing motif. For this season they have decided to pay homage to the car rally in a more subtle way, incorporating little design touches like the tyre tread 'X' on the back of a T-shirt, while pieces like the 'Established' sweatshirt and the 'Big G' varsity jacket are classic pieces that celebrate the brand's 16 years of history.
Check out the rest of the lookbook below, and hold tight for more info on a release date.
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