Man, us New Yorkers are so lucky. Even when a dope brand like Sandro already has outposts in SoHo, it wants to dive back in and drop a men's only store a few blocks away. Talk about a drone strike in fashion form.
This morning, Sandro opened the doors of its new U.S. men's flagship. Kicking things off were the wildfire pieces seen in the company's F/W 14 collection, which are now open for copping season. Not only that, but in an effort to separate itself from the typical menswear storefront, the shop will have a rotating cast of artists working out of the store/studio on a monthly basis. The first display is from Brooklyn-based artist An Hoang. The typical menswear store can be boring, especially if you're a poor with zero purchasing power. Why not class up the joint a little bit with some art? Lord knows we need the culture, fam.
An interesting wrinkle you may not know about Sandro is that Evelyne Chetrite is the founder and current designer of Sandro's womenswear, while her son, Ilan Chetrite, designs the menswear. Speaking with Ilan at the opening, he expressed the need to cover the brand's entire "universe" in New York, not just women's. With the new men's shop sitting directly across the street from Sandro's women's store, you can stroll on over while bae (real or imaginary) shops until she drops at the other. Talk about brand synergy and convenience! Dotting the store are racks of dark clothing that play off the blank canvas of the shop—the navy and black provides great contrast to the white walls and exposed light fixtures. F/W 14 pulls inspiration from '80s NYC and mixes fabrics for a sort of "chic meets cool" look, to use Ilan's words.
You can hit the new Sandro Homme shop at 145 Spring St. if you're fortunate enough to live in the greatest city on earth. If not, you can snag pretty much everything from on Sandro's web store.
