London based ex-pirate radio station Rinse FM and the Pharrell/Nigo-founded streetwear brand Billionaire Boys Club might not be the most obvious partnership you've ever seen, but its made for one hell of a collaboration. Dubbed “Futuristic Frequencies,” the partnership is going to see the brands work together on events and clothing collections in the future.
To kick off and to celebrate Rinse 20, the marking of the radio station's 20th anniversary, the radio studio will be temporarily relocating to a Rinse pop-up store. The “Futuristic Frequencies” capsule collection consists of long-sleeve and short sleeve T-shirts, and a snapback, all wearing a combination of the two brands' logos. The line will go on sale from the Rinse FM pop-up—open for 10 days from September 19th—and from the Billionaire Boys Club flagship and webstore.
Check out some more images below, and head down to the Rinse FM pop-up—Shop 7, Dray Walk, Brick Lane, London E1 6QL—if you're in London, from Friday onwards.
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