Rihanna is having a big month, which has included kicking off The Monster Tour with Eminem (Trapstar collab merch included), announcing an upcoming men's fragrance, and releasing a new MAC Viva Glam lipstick. (Oh yeah, Drake also projected a photo of her with the numbers 666 during his performance at OVO Fest...turns out he doesn't think she's actually affiliated with the devil).
Most of Rihanna's recent power moves foreshadow a potentially even bigger venture in fashion, which she signaled by registering 27 trademarks for the name "Fenty" (her last name) under numerous Fashion and Beauty categories. To get everyone ready for her impending takeover, she covers W Magazine's September fall fashion issue, photographed by the inimitable Mert & Marcus and styled by the legendary Edward Enninful. The editorial has RihRih channeling her inner wild child and posing as a "Creature of the Night," as W calls her. Rihanna goes heavy on the fur, piercings, and jewelry, all which create a futuristic primal setting and look throughout the editorial.
W refers to Rihanna as "The World's Wildest Style Icon," with "wild" being the key word here. You see those wolves? Check out the photos above, and make sure you pick up the latest issue of W, on newsstands now.