Aside from our own Personal Brand™, we hate branding. The stuff Abercrombie, Hollister, and thousands of others made a living off of has effectively been deaded in 2k14. While some continue to sprinkle in some post-branding branding here and there (our subject, Han Kjobenhavn, included), much of the industry has traded in large fonts for tiny little differentiators, like Han's miniature Danish flags. You gotta look super duper close to see the little red and white flag on this overshirt. In fact, you can only see it in the last photo. It's like a game of online shopping I, Spy. Did you ever read those fucking books as a fucking kid and get so fucking frustrated because you could never find the fucking thimble on the fucking page. Obviously, I'm still feeling some type of way about all that. BUT these flags are so cute and tiny that no one would dare call you ostentatious and get away with it. You may have been a walking A&F billboard all throughout middle school, but now you sell out to no one! You are your own brand now! Fuck the system, man!
