50 Cent's ready to dominate the last half of 2014. In addition to keeping the momentum up on the much-hyped G-Unit reunion, Curtis is coming for his former mentor Dr. Dre's neck through his continued involvement with SMS Audio headphones. But even though Fif has hit his fanbase with a steady supply of aggressive content this year, it's hard not to notice that he rarely talks about art and fashion these days, even as those two interconnecting worlds continue to impact and interact with the hip-hop culture. We caught up with the Unit's general at a press conference for SMS' upcoming line of of biosport headphones to see what brands he's feeling these days.
"I'm messing with Givenchy, definitely. [Maison Martin] Margiela sneakers, Tom Ford blazers. Oh, and PRPS jeans cause they're not skinny at the ankle. So many of these jeans today, you can't even put em on before you start cutting off your circulation."
And since 50 has one of the longest net worths in the game, we asked him if he's ever going to get into art collecting, since that seems like the wealthy rapper thing to do. Or does he agree with Drake that art rap is lowkey corny?
"The Drake comment [from Rolling Stone] was his opinion about Jay and his art thing but that's just one opinion. I'm personally not into collecting, but in the same way I'm not into skating, but Jay and Wayne rapping those things connects me to it, and it connects the culture. Rapping about your lifestyle...you gotta be real with your audience...and it allows the audience to grow with you. Like I'm at the X Games, I don't know anything about skating but I'm seeing this shit like, wow Wayne would love this. He built a ramp at his house! I know he loves this shit, through the raps. So when it's genuine, it's cool.
"Art and fashion are similar, where you see a lot of things do well off of momentum. The same with a lot of 'hit records' from artists, songs that got big, they only got big off of momentum. I've seen questionable things in fashion that people ended up co-signing. I've seen some art pieces I thought were cool...some I thought were expensive splat. I'm looking at it like, I could do that! But then they sell because of the artist's name, his reputation, all that. Some of these businessmen, honestly—they just need new things to spend their money on. But if I see something I like, then cool."