Raf Simons' Video Campaign for Its Sterling Ruby Collaborative Collection Is a Mosh Pit of Incredibly Designed Threads

With the help of artist Sterling Ruby, Raf Simons releases his punk-inspired F/W 2014 video campaign.

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Complex Original

Image via Complex Original

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The Raf Simons and Sterling Ruby collaboration is the gift that keeps on giving.

After joining forces for the Raf Simons fall/winter 2014 collection, the two longtime friends released the campaign for the forthcoming range that tapped into their respective punk sensibilities. It was luxe, gritty, and even worthy of its very own webstore and pop-up shop in Antwerp, Belgium: inthenameof.be.

This week, the designer and artist an accompanying video campaign shot by Willy Vanderperre for the range. Featuring music from the European screamo band AmenRa, the lo-fi, color-inverted film emphasizes the collection’s 1980s punk influence. But don’t let the DIY aesthetic fool you, these garments are highly cerebral, artistic, and expensive.

Check out the video above, and be sure to keep your eyes out for the worldwide release of this collection later this year.

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