That's the official release date for Pharrell's Bee Line for Billionaire Boys Club red six-inch Timberland boots.
The limited edition boots will come in red leather and have a translucent outsole, tonal hardware, and a Bee Line embroidered hang tag. There will also be two lace options: candy-red or Timberland's usual brown and yellow.
Pharrell first teased the boots this past summer when he was seen rocking a pair of the prototypes, which he said at the time were "1 of 1." Following that, Billionaire Boys Club posted a photo of the same boots on its Instagram account in April, with the caption, "SAMPLE cc: @timberland #BillionaireDevelopment," further confirming the collaboration and potential release. In May, he auctioned off a pair on eBay to benefit FromOneHandToAnOTHER.
The boots will be available exclusively at the BBC New York flagship store on Aug. 17 for $250. There will be an online release the day after, but only if there any left.