I don't know what Chubbies are. But I have three friends who have “liked” them on Facebook. I’ve kindly asked one of them to “unlike” the page so the ads would stop popping up on my feed. They’ve politely refused. Upon undertaking ten seconds of research, I’ve ascertained that they are the post-fraternity’s answer to Everlane, but for shorts. Their moniker stretches into the branding as well, and they’ve found ways to rename parts of clothing that already have a name. For example, they’re calling the “inseam” the “chub seam.” The most clicked article on Google talking about the company contains the following keywords: Forbes. Stanford. San Francisco. Frat Empire. George W. Bush. College ambassadors. I’m going to iron my Uniqlo chinos and tell them I love them now.