If you're wondering how Billionaire Boys Club became a powerful presence on the streetwear scene, then Glasgow, UK is where you need to be this weekend. A part of this year’s Merchant City Festival, some of the brand's most important graphics will go on display for an exhibition titled "Billionaire Boys Club: A Printed History" in association with Glasgow-based retailer Cruise. According to the press release, it is "through the use of revolutionary all-over prints and repeat patterns" that Billionaire Boys Club was able to establish themselves as a dominant brand. Accompanying the show, Billionaire Boys Club will also open a Satellite Store that will stock exclusive items, including Rocket Ship and BBC key chains. If you’re in Glasgow on July 26 and 27, make sure to stop to learn about the history of this OG streetwear brand.
