P.Diddy and the fam, who you know did it better? Twenty-one years after its founding, Bad Boy's legacy continues to be written. The music speaks for itself, but the past and present dudes at Bad Boy Records might just comprise the flyest label in the game. After breaking through with Biggie, Puffy, Ma$e and the crew went on a swag tear like no other, setting trends and defining eras left and right. Today, new drafts like French Montana and Puffy's triumphant return to the game are keeping the label's rep afloat. On the anniversary of the house that Diddy built, take the time to reflect on The Most Memorable Style Moments in Bad Boy Records' History.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more