You probably know Wil Fry as the designer who could slay effortlessly land serious blows to the uptight fashion world with designs that both parodied and even bettered what the industry thought of itself. However, the mysterious designer seems to be moving away from the gear that first got him recognition, and more into a lane that we can all get on board with.

"I feel that I've ran out of things to say, for the time being, with parody and loud print stuff, but still have a lot to contribute in the streetwear/sportswear world," he told GQ. The gear is made in L.A., and has already been rocked by the likes of Drake and Usher. Peep the collection below, and stay tuned for a pre-order happening later this month. 

[via GQ]