Jay Z has always been an active proponent in getting people involved in politics, especially getting them to the voting booths. Back in 2010, he teamed up with non-profit HeadCount to make a public service announcement, prompting fans at his show to vote. The following year, HeadCount had volunteers set up voter registration tables during his and Kanye West's Watch the Throne tour. The same thing is happening at Hov and Beyonce's On The Run tour, set to kick off in Miami tonight—except this time, fans will get a little something extra from world renowned tattoo artist Luke Wessman.
To encourage fans at the show to vote, Wessman has designed a limited-edition postcard, which will be available at the voter registration tables HeadCount has established on each stop of the tour. The postcard features a beautifully rendered sparrow, a pair of hands, and roses surrounding the words "#GoVote." Fans can sign a pledge to vote on the back of these postcards, which HeadCount will then mail to each individual days before the election in November.
“It’s important to remember that we’re all in this together and we gotta pay attention,” said Wessman of the message behind his artwork. “We all sometimes get blinded by these nice bubbles that we try to build for our lives, and sometimes forget that we’re on this earth to keep it going and make it a little better.”