Toronto-based streetwear brand NOZO just put together a lookbook that definitely grabs your attention. The entire visual was shot in downtown Toronto, with the entire clip playing in reverse. Pretty cool effect, but you might be too enraged after the first 35 seconds to give a shit.

NOZO kicks off the video highlighting its new collection by setting a pair of Nike Air Yeezy II "Red October" on fire. No, really. Definitely something that'll make thousands of hypebeasts feel some type of way. Hopefully these are fake, right?

Check out the video above.