Earlier this year, that sweet "First Kiss" video went viral online, then pissed a lot of people off when they found out that it wasn't what it seemed. Filmmaker Max Landis decided to create a "social experiment" inspired by that video, but instead of strangers meeting to lock lips for the first time, actors and actresses met to slap each other in the face.
In a video explaining the project, Landis states that his video is not a parody. "If you put two people in front of a camera and refuse to interact with them, there's nowhere for them to hide, they're directing each other...you immediately establish a rapport. To some small degree they're united against the camera, we're almost the antagonist." He adds that his theory is that "violence minus aggression equals intimacy," and "a slap mitigated by permission is a hug." Watch as the pairs (which includes Haley Joel Osment for some reason) go in on each other's cheeks while laughing and apologizing profusely in the video above.