You could pretty much find anything on eBay: Britney Spears’ hair, canned unicorn meat, a time machine. But for some reason you couldn’t find designer merchandise sold directly from the brand itself. That is, until this week.
The e-commerce site launched its latest initiative, the Designer Collective—a full-price, current-season shopping hub featuring 16 U.S.-based fashion brands.
"[Designer Collective] fits with our philosophy—as partner and an enabler of brands and not a competitor," Devin Wenig, president of eBay Marketplaces, told WWD. "We're transaction-based. We only succeed if our partners succeed.”
The featured designers for the collective are Calvin Klein, Nicole Miller, Elie Tahari, Alex and Ani, Badgley Mischka, Cynthia Rowley, Cynthia Vincent, House of Harlow 1960, Kenneth Jay Lane, Ramy Brook, Rebecca Minkoff, Ruffian, Siwy Denim, Tadashi Shoji, and True Religion.
The participating brands will have complete control over their own storefront, and all merchandise will be auction-free and up-to-date.
Considered to be a quiet launch, Tuesday’s reveal is just a taste of what’s to come. Later this year, additional labels will join the collective and a more public unveiling will take place this fall.