Anna Wintour might look stoic most of the time, but behind those round shades is a woman who has successfully navigated the fashion world. So, it’s best to listen when Anna speaks, because one does not just become the editor-in-chief of American Vogue.

Wintour recently imparted some advice to aspiring fashion students at Central Saint Martins. Unlike hilarious commencement speeches with some gems here and there, Wintour didn’t sugar coat a thing and kept it real all the way through. She gave advice on starting a brand and budgeting for shows, and acknowledged that while everyone might feel superhuman all the time, we all need help. Read a few excerpts below. 

On starting your own brand:
“The only thing I worry a little bit about, going straight from school to starting your own business, is not that many succeed… I personally would advise you to think carefully before you start your own business, and consider possibly working for a designer or a company whose work you admire.” 

On the best way to spend your money on a fashion show:
"I see people who are paying hundreds of thousands of dollars for fashion shows, which I simply don’t think is necessary. A presentation gives us all an opportunity to meet you, rather than to go and sit in some dark room somewhere and wait for you to start, then (have) no time to say ‘hello’, and rush off to the next one." 

On needing help:
“It’s important to have someone to talk to and discuss everything with and bounce ideas off. I have not seen too many successful designers who’ve managed alone, without their business partner.” 

Read the rest here.

[via Dazed Digital]