Brand: Trademark
Ages: 25 and 29

When your father is billionaire fashion mogul Christopher Burch, people tend to think you can start a brand without really giving any thought to its purpose. But 25-year-old Louisa and 29-year-old Alexandra “Pookie” Burch have proven their newly launch brand, Trademark, has the makings to become a fashion giant on its own merit and dopeness. Quality basics emphasize the everyday uniform but include quirky details to set it apart, and all it takes is loon look to make it very apparent the Burch sisters don’t just want to live on their father’s rep.