SSUR is heading out west for some California love. The brand plans to open its first shop in Los Angeles, after decades of residing in downtown New York City.
Its new store will be located in West Hollywood off Santa Monica Boulevard, a quick drive from the west coast streetwear capital, Fairfax Avenue. SSUR's new 1,300 square-foot dwelling is set to feature an art gallery inside and a large outdoor area for barbecues and parties. SSUR's L.A. outpost opens Thursday, June 5. Make sure you stop by if you're in the area.