This Brand Made an Ad Capitalizing on the Fight Between Jay Z and Solange

Anya Hindmarch made an ad for one of its bags capitalizing on the fight between Jay Z and Solange.

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Complex Original

Image via Complex Original

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It seems like everyone and their grandmothers have something to say about the recent melee that occurred between Jay Z and Solange in a Standard Hotel elevator. British label Anya Hindmarch, makers of the $1,700 bag Solange had in-hand during the incident, also have chimed in. 

The brand tweeted out an ad for the aforementioned bag a day after the video of the altercation between Jay Z and Solange leaked, appearing to be capitalizing on the news:

The Crisp Packet Clutch: worth fighting for pic.twitter.com/ppvKkcRLmo

This was tweeted out the day of the Met Gala

Spotted: @solangeknowles at the #MetGala last night wearing the Crisp Packet Clutch pic.twitter.com/heF7YKdSj0

It's unclear whether or not the ad and the tweet were intentional, and a way to capitalize on the news to further push sales, but it certainly appears that way. Anya Hindmarch has yet to comment, though so for now, make of this what you will.  

[via Radio.com]

 

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