Abercrombie sucks. This much we know and, if you didn't, just click on the tag at the bottom of this post for the shittiest refresher course of your life. But one op-ed writer over at Business of Fashion has a plan to save it. Because, um, well, Abercrombie needs saving? Because where would America, nay, the world, be without our beloved A&F? Granted, the plan isn't exactly 100% half-baked and focuses on Abercrombie following the lead of J.Crew—more classic menswear items like Barbour jackets, navy blazers, ties and sunglasses—but, like, won't Abercrombie just be struggle J.Crew in that case? American Eagle took a swing at that strategy once with Martin + Osa and look how that turned out. In fact, didn't A&F themselves already brick the up-scale lifestyle maneuver with Ruehl?
Listen, I agree that this suggested overhaul is intelligent, but Abercrombie won't even begin to attempt any of it because they're headed up by a fucking asshole who not so secretly wishes he was an 18-year-old popular kid instead of, like, a 70-year-old freakazoid from Planet No Fatties. Just look at this fucking guy. Honestly, the best strategy is probably ignoring Abercrombie all together until the brand dies a quiet death. Other than the people currently losing their soul daily by working for the company, would anyone actually miss it? Then again, has there ever been a more fun brand to slander?
