Hype is built for a multitude of reasons: the names attached, an expert marketing and buzz-building roll-out, or just the rarity of the label combination. Sometimes, you get all three. At the top of the year, Riccardo Tisci revealed he would be collaborating with Nike to rework the classic Air Force 1s, a personal favorite of his.
Any teaser following the announcement garnered much buzz. Then, Tisci and Joan Smalls previewed the sneakers in Vogue. Then a release date; then more enticing details; then a line at 21 Mercer. Now, they may go down as one of the most talked-about releases and collaborations of the year.