Notable Partner: Iggy Azalea

The rising star in the west is also leading the pack of new NBA fashionistos, and not just off the court either. He regularly draws the ire of hypebeasts by hooping in the latest riot-inducing kicks, and after that, he goes home to Iggy freakin Azalea. Sure that's only one major conquest to his name, but given how new he is to the spotlight, it's still impressive. So is convincing the population to earnestly refer to him as "Swaggy P." When he backs up the moniker this well though, we can't really object, can we?