It took a while for H&M to embrace the online shopping market, but its much cooler COS line knows what’s up and just hit the ground running by debuting a fully shoppable website. Originally introduced stateside on Opening Ceremony’s shelves, and only available in Europe prior to that, the Swedish brand is ready to take over the U.S. market by making its goods easily accessible even if you live in a state like Idaho.
COS' online U.S. debut is just the beginning. Starting around fall, the retailer is slated to cut the ribbons on its first U.S. stores in Los Angeles and New York City. Don’t’ wait until then to try out the clothes, though. Head over to the COS website now and stock up on minimalist gear so you can let online shopping haters know you had it first.
