#BEENTRILL# continues its string of collaborations, this time working with British retailer Harvey Nichols on a project unlike anything you could've seen coming.
Harvey Nichols has enlisted an impressive group of designers—Kim Jones of Louis Vuitton, Hardy Amies, Gareth Pugh, Shaun Samson, and A. Sauvage—to work with #BEENTRILL# on a spring/summer 2015 collection to be shown at London Collections: Men. The collection will include apparel, footwear by Mr. Hare and sunglasses by Linda Farrow, for a total of 15 looks. Yes, this isn't just tees and long sleeves.
"We are thrilled to be working on one of the most diverse collaborations of recent times," Harvey Nichols menswear buyer and merchandise manager Darren Skey said.
#BEENTRILL# has collaborated with other brands and retailers before—Nomad, SSUR, and Kokon to Zai to name a few—but not to the extent of this collection with Harvey Nichols. It'll be interesting to see what items and designs come of the partnership, and whether the hashtags and digital references live on.
Harvey Nichols is home to high-end brands like Balenciaga and Balmain, contemporary labels like Acne and Opening Ceremony, and even Hood By Air and Black Scale. The new collab should fit right in.
A preview of #BEENTRILL# and Harvey Nichols' upcoming collection will be available in June at London Collections: Men, with a release to follow at Harvey Nichols' stores and webshop in December.
[via Harvey Nichols]