After teasing its latest summer gear in a dope visual filled with hot babes and a pool party, The Hundreds unleashes the entire collection. Just like the spring lineup, the new threads are a nod to '90s American suburbia. Boardshorts, polo shirts, tank tops, and button-downs round out the full delivery, which Bobby Hundreds says is the brand's "most diverse to date."
Bobby also explained the reasoning behind the '90s cues within the summer styles on The Hundreds blog. “Instead of interpreting the ’90s revival obviously, The Hundreds Summer 2014 explores the nuances and fringes of the era," he wrote. "Rather than grunge and gangster rap references, what begins to take shape is instead the suburban sun-bleached languor of average American youth in the lazy days of dial-up. We’ve looked to Magic Eye™ posters and lenticular art alongside recognizable ’90s motifs like acid wash, nu-American trims, and loud colorways. Still not straying far from our ’90s California-subcultural roots, we reconsider the season and take it back from the beach in our graphics – this is a summer of cornerstore youth, lakeside summer camps, and the interiority of cul-de-sacs and cars and records."
Make sure you hit up The Hundreds’ flagship locations, or shop online this Thursday, April 24.
[via The Hundreds]