When you think of a store based in Orange County, CA, a shop stocked with surf gear is probably the first one that comes to mind. The Celect is anything but tank tops and swim trunks, but more for those who want progressive menswear. The brick and mortar shop is open seven days a week, but founders Carrie and Murphy Martines are now launching their e-commerce side of the business to give you a 24/7/365 shopping experience. 

The online store caters to both men and women, and offers an incredible list of curated brands. The roster includes familiar names like Mark McNairy, Katie Eary, Soulland, and Damir Doma Silent to name a few. It’s like finding a needle in a haystack when looking for great online stores, so make sure you bookmark this gem.

Hit up The Celect’s new website to browse and shop the collections.