10 Key Elements to Creating a Flawless Lookbook

Nearly every lookbook out there knows the key to success lies in this list of crucial elements.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

A good lookbook will immediately grab the viewer's attention, communicate the label's vision and aesthetic, and ideally tell a quick story that will get a potential costumer on board with copping the displayed jawnz. But with brands shooting unique editorials any time the slightest occassion calls for it, the Internet is flooded with a plethora of lookbooks. Standing out in such a crowded arena can be tough.

Some labels are able to cut through the noise with tried and true techniques that will always grab a reader and not let go, compelling them to click through the whole lookbook and immediately convert a future customer. If you're finna get your strug brand off the ground, or just curious to unravel the secrets of who's doing it best, check out 10 Key Elements to Creating a Flawless Lookbook.

RELATED: The Mind-Boggling Evolution of Menswear's Biggest Stars
RELATED: According to Tumblr's Top Menswear Posts of 2013, Menswear Is Weird, Moody, and No One Knows What's Going On

Definitely employ a model with an absurd amount of tattoos.

Not Available Interstitial

Doing illegal stuff will always look cool.

Not Available Interstitial

Utilize the talents of the locals and old people.

Not Available Interstitial

Billowing smoke is the best accessory.

Not Available Interstitial

Have a model stare off into the mid-distance.

Not Available Interstitial

Integrate nature and shit.

Not Available Interstitial

Don't even shoot the clothes.

Not Available Interstitial

Use a local landmark as the shoot location.

Not Available Interstitial

Or, go to Iceland.

Not Available Interstitial

Include numerous babes in Js and streetwear.

Not Available Interstitial

Latest in Style