A good lookbook will immediately grab the viewer's attention, communicate the label's vision and aesthetic, and ideally tell a quick story that will get a potential costumer on board with copping the displayed jawnz. But with brands shooting unique editorials any time the slightest occassion calls for it, the Internet is flooded with a plethora of lookbooks. Standing out in such a crowded arena can be tough.
Some labels are able to cut through the noise with tried and true techniques that will always grab a reader and not let go, compelling them to click through the whole lookbook and immediately convert a future customer. If you're finna get your strug brand off the ground, or just curious to unravel the secrets of who's doing it best, check out 10 Key Elements to Creating a Flawless Lookbook.