...because it's about the filthiest thing ever. You're only at a music festival, despite the savage crowd life, basic societal rules still fucking apply. It's SXSW, not 1967. But also don't be the unfortunate soul who brings out the fresh Js they just paid a grip to a reseller for. When you emerge at the end of the day looking like Jackson Pollack painted your kicks, we will laugh at you. Throw on some Chucks or Vans, and revel in how glorious they look when they emerge at the week's end 100% beat to shit.