ISAORA is an entirely modern brand. From its tendency toward highly structured, technical designs to its newfound platform, the label is one all its own.
Fresh from their move to exclusive online sale, founders Marc Daniels and Ricky Hendry have released ISAORA's lookbook for spring 2014. Styles that stress performance and durability with a hint of sport are seen throughout the lineup - leggings worn under a favorable length of shorts look just like the getups seen at boxing gyms nationwide. Color-blocked windbreakers, grey sweats and one particularly inviting leather jacket are just a few highlights.
ISAORA, which first launched in 2009, completely switched up its business side last month. The brand that once could be found in nearly 150 stores - Barneys New York, Bloomingdales and Opening Ceremony among them - has created an entirely online platform of sale. By scaling back on its wholesale focus, ISAORA can now offer their products at a far lower price, which benefits you directly.
Browse the looks above, then head to ISAORA for more.
[via ISAORA]
