IKEA Singapore hired creative agency BBH Asia Pacific to help execute its IKEA Bedroom Stories campaign, a project that’s like Room Raiders meets Hoarders meets Design on a Dime. The campaign takes IKEA into the homes of real customers who need some assistance getting their lives in order.
In one episode, Singaporean mom Michele receives help getting her home ready to accommodate a new baby. Currently, Michele, her husband, and their son co-habit one bedroom. A second video introduces us to Frank, a young cosplayer living in Singapore whose room looks like a storage site for the costumes and props of every movie ever created. With the aid of some much-needed storage appliances, Frank is able to bestow some order to the madness.