It's not an unfamiliar situation. You're talking with fashionable friends and acquaintances, but when it comes to saying the designer that you're really into, you always seem to brick the name. With i-D Magazine's "A to Z of Pronunciation" you'll never feel embarrassed by mispronouncing a designer's name again.
Starting with Azzedine Alaïa and finishing off at Zegna, the video guide is filled with plenty of big name models from all over the world providing the proper pronunciations for world's biggest (often mispronounced) designers.
To avoid any awkward fashion-based exchanges, watch the video above, and you'll be holding your own next time someone wants to discuss Balmain, Ann Demeulemeester, or Umit Benan.
[via i-D Magazine]