French artist Etienne Lavie commandeers billboards in Paris in an awesome and totally legal way. Instead of literally stealing or covering the ads, Lavie uses his digital skills to replace the images with classical art in a photo series he calls "OMG Who Stole My Ads?." First it was Paris, now Lavie has taken his project to Milan. We wonder what city will be next on list (fingers crossed for New York or LA).
This project reminds us of the LA Public Works Billboard Project from 2012 and the more recent "Art Everywhere" project in the UK. The world should really be taking notes because this needs to catch on.