Denim & Supply Ralph Lauren's campaign for spring features Swedish DJ Avicii, whose infallible approach to snapbacks has landed him a spot with the heritage line that first launched in 2011.
In the clip shown above, the Denim & Supply crew makes its way through Lower East Side, Manhattan singing along to "Addicted to You" while it plays in their headphones as any good New Yorker does publicly. They eventually land at Avicii's sold out Roseland Ballroom concert, where the DJ - whose song "Wake Me Up" was recently named the most streamed track on Spotify ever - performs a set. Ralph Lauren's line for spring boasts a southwestern, bohemian look - fringed vest, slouchy layers and light tunics - but with the hardened edge of motorcycle jackets and leather in black and white.
Shop all the looks seen in the video here.