Who popularized it: Puffy Daddy & Notorious B.I.G.
When we were influenced: 1994
Biggie made a huge transformation after "Ready to Die" dropped. Both his demeanor and style took huge strides into a don-like direction. He was much more calm and treated interactions like a mob boss. And what do you wear when you're a boss? Versace silks, duh. Him and Puff could be caught together rocking the silky shirts that had every wannabe don trading in their Rugby tops.
Their glamorization of the Italian fashion house has carried over into today with young bucks like Drake, A$AP Ferg, French Montana, and Migos carry the Versace torch into the new world of hip-hop.