Who popularized it: Kanye West
When we were influenced: 2011
Snapbacks are not a style risk. They've been around since damn near the beginning of hip-hop and are a style staple. But when you start throwing snakeskin accents on it and charging $400, then that changes things a bit. Don C's creations put a glistering light on hats that hadn't ever been seen before, especially when rappers like Ye and Jay sport them, forcing us to lust after them and forgoing a month's rent for one.