Who popularized it: Snoop Dogg
When we were influenced: 1992
Gang relations in California were and still are no joke. Many have lost their lives or been incarcerated for the sake repping their squad. Snoop Dogg's fame in the early '90ss only shone light on this reality, and eventually put a mainstream spin on a very real problem. His affiliation with the Rollin' 20 Crips was proudly on display in videos and appearances, and fans began following suit. The glorification itself was a style risk, but its national spread to those with no gang affiliation whatsoever was a style risk of dire consequences in some streets.