Even if it's more costly and takes longer, there are countless reasons why Super by Retrosuperfuture continues to create its sunglasses collections in Italy. The intangibles of Italian design and the components that contribute to superior quality all mean that founder Daniel Beckerman knows he and his brand are staying right at home. But with no traditional heritage holding him back, Beckerman's brand churns out progressive styles unlike most things out there, all on a level of quality that competes with the old guard. Watch the video above to see everything that goes into each pair of Super by Retrosuperfuture shades.
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