New Zealand has Lorde conquering the music scene, and now they have I Love Ugly on the fashion end. With a name like that, you’re probably expecting some sort of abstract clothing your mind can’t fathom. But nope, these are normal people clothes with extra cool graphics and details that can flex on a street-style celebrity.
Fall/Winter 2014 collection has a good mix of streetwear and menswear, with outerwear, button-downs, and sharp tailored suits. This season also dials in on custom illustrations, such as all-over print pennant flags and trippy look into old cartoons. Formal gear sticks to classic patterned and speckled options.
The collection is out now on the I Love Ugly website.