In its continued efforts to highlight the best emerging brands, SHOWstudio just released the latest short film from Hood By Air, taking a look at the brand's fall/winter 2014 collection. Co-directed by friend of HBA and Been Trill's Matthew Williams, the short film is called "FUCCBOIS," and according to HBA designer Shayne Oliver is dedicated to "all the FUCCBOIS who shred the status quo with aggression and lush energies."
Half providing a glimpse of the upcoming collection (which shows at New York Fashion Week today), half a study in movement and performance, several dudes wearing HBA's latest thrash about to the music of Total Freedom. You may not get a full look at the upcoming season, but this film is about studying the behavior and overall style of those who embody HBA's philosophy than to just gawk at the gear. That can and will be done when photos of today's show start streaming in.