Hall of Fame leaves the confines of its Los Angeles headquarters and heads south to Columbia for its latest lookbook. Sports is a big deal around these parts, and the brand tapped photographer Akira Ruiz to shoot what activities locals partake in on a daily basis.
Soccer, hiking, extreme sports with a local BMX champion, and a little New Year's Eve celebration to round out the trip are all captured. Highlighted in the images is the brand’s sports-inspired Spring 2014 collection. T-shirts, 5-panel caps in suede, a lightweight fleece hoody with sports logos on the chest, and even a #1 Moto jersey worn by Colombian BMX rider Humberto Ospina just to name a few are all included in the collection.
Visit the Hall of Fame shop or online on Feb. 28 for the first drop.
