Banned 2: This Adidas World Cup Tee Was Banned From Stores Because It Was Too Sexual

Banned 2: This Adidas World Cup Tee Was Banned From Stores Because It Was Too SexualImage via Peter Maiden/Zuma Press

Brazil isn't very happy with adidas right now, and has banned two World Cup T-shirts that were deemed too sexual. 

The board is actively trying to combat the country's reputation of "sexual tourism" so they were none too happy to see adidas' new World Cup tees, one of which features a bikini clad woman super-imposed over an image of the city under a caption that reads "Lookin' to Score."

Sure, there's a soccer ball in there, but the country's tourism board, called Embratur, says the marketing campaign "ignores and disrespects the image the government is trying to get across." Adidas has since pulled the T-shirt and one other tee that read "I Heart Brazil" with a heart that bore close resemblance to a thong and butt cheeks. "Adidas always pays close attention to the opinion of its consumers and partners," the brand said about the banned tees. "Therefore, it is announcing that these products will not be sold anymore."

The takeaway: come to Brazil for the soccer, not for the sex tourism. Got it? Because that is gross.

[via MSN, Daily Mail]

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Tags: adidas, adidas-banned-t-shirt, world-cup, soccer, brazil
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